Fattoria del Cerro: the ideal location for exclusive corporate events in the heart of Tuscany

When it comes to organising exclusive corporate events, the choice of location plays a key role. The MICE field, in fact, which stands for Meetings, Incentives, Conferences and Exhibitions, is a strategic business unit for companies and professionals. In the Italian scene, Tenute del Cerro represents a choice of excellence, offering exclusive spaces immersed in the timeless beauty of Tuscany and Umbria. In particular, Fattoria del Cerro, located in Acquaviva di Montepulciano, is the beating heart of our project, combining the authenticity of the territory’s history, a forward-looking vision and hospitality of the highest level. Investing in quality locations for corporate events means not only creating networking opportunities, but also enhancing your brand through engaging and memorable experiences: find out what opportunities and spaces are on offer.

Arrange a unique, elegant and versatile MICE event

Perched in the hills of Montepulciano, Fattoria del Cerro is an unrivalled location for corporate events, from meetings and conferences to team building events and exhibitions. At the centre of the property is Villa Grazianella, an 18th-century residence that preserves its charm of history, once linked to the Bishop of Montepulciano and the Baiocchi family, and now transformed into an exclusive Relais that encapsulates all the essence of Tuscan hospitality.

The Villa’s areas, distributed over two floors, feature large rooms with natural light and a breathtaking view of the vineyards and Tuscan landscape. It is also possible to explore each room while comfortably seated, thanks to the engaging and totally immersive virtual tour.

• Sala Nobile: with its 107 square metres, it can accommodate up to 60 people, perfect for strategic meetings, project presentations or training courses, with the support of state-of-the-art technology.


• Foyer of the Sala Nobile: adjacent to the Sala Nobile, this space can also accommodate up to 60 people, seated or standing.


• Sala Baiocchi​​​: located next to the Wine Shop, this 141 m2 space can accommodate up to 200 guests, standing or 180 seated, and is suitable for events such as conferences, conventions or presentations.

In case, on the other hand, you wish to organise an outdoor event, Fattoria del Cerro offers several options immersed in Tuscan nature.

• Main Square: located between the Relais and the iconic cypress avenue, the over 300 m2 square can accommodate up to 300 guests standing or 150 seated.


• Villa Gardens: 850 square metres of manicured greenery, able to accommodate up to 600 standing or 350 seated guests, perfect for elegant cocktails or evening events.


• Montepulciano Terrace: with its 280 square metres and breathtaking views, it can accommodate up to 300 guests standing or 150 seated.


• Poolside area: a 500 square metre space surrounded by historic olive trees, ideal for more relaxed events, with a maximum capacity of 300 guests standing or 150 seated.

Each space, both indoors and outdoors, is equipped with modern technology such as fixed audio-visual systems, high-speed Wi-Fi, and the possibility to customise spaces according to the needs of the event. Guests can also dine at the L’Antica Chiusina restaurant​, which can accommodate 100 standing or 60 seated guests, offering traditional Tuscan dishes with a touch of innovation, prepared with fresh, local ingredients. And after a busy day at work, the Villa offers an oasis of relaxation with its swimming pool surrounded by olive trees, comfortable rooms furnished in classic style and an atmosphere that invites rest and contemplation.

An experience beyond production: Fattoria del Cerro's new wine cellar

Fattoria del Cerro’s new wine cellar is the icon of a deep company renewal, designed to go “beyond” simple wine production. Here, the winemaking process becomes visible, becoming a real experience for guests, visually impactful and emotional. In this structure, the concrete (usually hidden in traditional cellars) is transformed into an artistic element, inspired by the soft curves of the Tuscan hills. The pigmented steel tanks, created thanks to a unique Italian patent, add a note of exclusivity, making this cellar one of the few in the world to boast such technology. Among the details that make it special is the walkway for observing the fermentation process, which allows visitors to admire this fascinating process up close: during particular times of the year, this space is transformed into an exclusive location for VIP tastings.

Corporate events amidst design, vineyards and the picturesque Tuscan landscape

Fattoria del Cerro’s new wine cellar, therefore, is much more than a place where wine is produced: it is a space with an innovative and technologically advanced design, perfect for hosting all kinds of corporate events. The winery’s areas include:

• Sala del Cerro: an intimate space of 29 square metres, ideal for small meetings of up to 16 people​​


• Bottaia: with 40 square metres of floor space and a charming atmosphere, it can accommodate up to 200 standing or 50 seated guests


• Barricaia: an atmospheric space of 90 square metres, accommodating up to 200 standing or 90 seated guests, perfect for corporate events, tastings and private dinners

Outside, on the other hand, you can opt for spaces of natural splendour, such as:

• The winery’s panoramic terrace: with 670 square metres of space and a breathtaking view of Montepulciano and the surrounding natural amphitheatre, it can accommodate up to 300 people, offering a spectacular setting for ceremonies, evening cocktails or sunset presentations


• Vineyard of Sant’Ilario and Fontelellera: among the rows of these vineyards, events find a singular and scenic setting, where the beauty of nature is intertwined with the Tuscan winemaking tradition

The walkway for observing fermentation and the winery’s Terrace are perfect for guided tastings or cocktails at sunset, creating a convivial and relaxing atmosphere, while scenic spaces such as the Barricaia can be used for presentation events, exploiting the visual impact and connection with the winemaking tradition. What’s more, not to be underestimated is the fact that the various experiences​ Fattoria del Cerro offers, such as vineyard walks, guided tours of the winery or Tuscan cooking classes, can be a perfect complement to corporate events.

Why choose Tenute del Cerro as the location for your corporate meeting

Hosting an event at Fattoria del Cerro offers guests a true experiential journey, where the high quality of the wines, the innovative design and the extraordinary natural setting combine to create unique and unrepeatable moments.

Choosing Fattoria Cerro therefore means opting for a location capable of combining the unique charm of Tuscany with excellent services: whether it is a conference, a meeting or an exclusive event, the combination of all these elements transforms even a business event into an unforgettable experience.