stripImg

Wine and road safety at Tenute del Cerro breathalyzers enter the Winery

  • 23/01/2025

General Manager Antonio Donato: “We have always supported moderate and responsible drinking: those who come to taste our wines should do so with peace of mind and in compliance with the new Highway Code regulations.”


The wineries and agritourisms of Tenute del Cerro in Tuscany and Umbria are equipping themselves with breathalyzers, devices that measure blood alcohol levels by analyzing exhaled air. This concrete initiative aims to promote road safety and raise awareness of the risks associated with driving under the influence, in light of the new Highway Code that recently came into effect. While blood alcohol limits and the related penalties remain unchanged from the previous legislation, the renewed focus on prevention and increased controls make it even more urgent to educate the public on moderation and rule compliance.


The breathalyzer will be available to guests at all of the Group’s estates — Fattoria del Cerro in Montepulciano, Colpetrone in Montefalco, La Poderina in Montalcino, Tenuta di Monterufoli, and Tenuta di Montecorona in Umbertide. These locations regularly host wine tasting events featuring the wines produced on-site. The device will also be available to patrons of the Antica Chiusina restaurant at Villa Grazianella and La Miniera in Monterufoli, both currently closed for a brief winter break.


“The Tenute del Cerro Group has always promoted responsible and mindful drinking,” emphasized Antonio Donato, General Manager of the Group. “By introducing breathalyzers at our facilities, we aim to offer an additional service to protect our guests and encourage them to enjoy the wine-tasting experience safely,” added Donato. “This gesture sends a clear message: the culture of wine should never be separated from respect for the rules and a sense of responsibility toward oneself and others. We are convinced that self-regulation and awareness can make a difference.”


Although legal parameters remain unchanged — with a limit of 0.5 g/l for regular drivers, 0 g/l for novice and professional drivers, and penalties ranging from license suspension to fines and, in severe cases, arrest — the new regulatory context has heightened risk awareness and the frequency of checks.




The use of breathalyzers at Tenute del Cerro seeks to encourage more responsible behavior during the tasting experience, promoting informed choices from the very beginning. This initiative reflects the Group’s concrete commitment to fostering a wine culture that celebrates the pleasure of taste and conviviality without compromising safety. Equipping tasting venues with alcohol testing devices represents a step forward in raising consumer awareness and serves as a virtuous example of how wineries can actively contribute to road safety prevention.


The use of the breathalyzer will be entirely voluntary and conducted upon the visitor’s request, ensuring complete respect for their privacy. Should the results indicate levels above the legal limits, Tenute del Cerro will provide all necessary support, ensuring assistance and safety without compromise.​​






 

 

Romantic weekend in Tuscany: 10 unforgettable experiences03/02/2025 23:00:00Romantic weekend in Tuscany: 10 unforgettable experienceshttps://www.tenutedelcerro.it/en/estates/la-poderina/news/romantic-weekend-in-tuscany-10-unforgettable-experiencesDiscover 10 unforgettable experiences for a romantic weekend in Tuscany, surrounded by nature, charming villages, art, and authentic flavors04/02/2025 16:09:07053165Fattoria del Cerro La Poderina Monterufoli Colpetrone Tenuta di Montecorona O' di Còlpetrone Pian di Seta Vermentino di Toscana Bio IGT There must be a reason, or perhaps more aspx26htmlFalseaspx<img alt="" src="/it/PublishingImages/News/Weekend%20romantico.jpg" style="BORDER:0px solid;" />2025-02-03T23:00:00Z
Montalcino: what to see in the magnificent "Village of Brunello"09/01/2025 23:00:00Montalcino: what to see in the magnificent "Village of Brunello"https://www.tenutedelcerro.it/en/estates/la-poderina/news/montalcino-what-to-see-in-the-magnificent-"village-of-brunello"Discover what to see in Montalcino, the village of Brunello, between history, art, and unmissable tastings10/01/2025 10:20:48049468Fattoria del Cerro La Poderina Monterufoli Colpetrone Tenuta di Montecorona O' di Còlpetrone Pian di Seta Vermentino di Toscana Bio IGT Nestled among the rolling hills of Val aspx179htmlFalseaspx<img alt="" src="/it/PublishingImages/News/Palazzo%20del%20Popolo%20Montalcino.jpg" style="BORDER:0px solid;" />2025-01-09T23:00:00Z
The perfect gift for a wine lover: here are some ideas to impress enthusiasts21/11/2024 23:00:00The perfect gift for a wine lover: here are some ideas to impress enthusiastshttps://www.tenutedelcerro.it/en/estates/la-poderina/news/the-perfect-gift-for-a-wine-lover-here-are-some-ideas-to-impress-enthusiastsHere's some advice for the perfect gift for a wine lover, including tastings, winery tours, and other immersive experiences22/11/2024 14:21:52049467Fattoria del Cerro La Poderina Monterufoli Colpetrone Tenuta di Montecorona O' di Còlpetrone Pian di Seta Vermentino di Toscana Bio IGT What is the perfect gift for a wine aspx239htmlFalseaspx<img alt="" src="/it/PublishingImages/News/Confezioni%20regalo2.jpg" style="BORDER:0px solid;" />2024-11-21T23:00:00Z
The 2024 harvest at Tenute del Cerro: navigating climate challenges, quality, and understanding the territory07/11/2024 23:00:00The 2024 harvest at Tenute del Cerro: navigating climate challenges, quality, and understanding the territoryhttps://www.tenutedelcerro.it/en/estates/la-poderina/news/the-2024-harvest-at-tenute-del-cerro-navigating-climate-challenges-quality-and-understanding-the-territoryLet's find out how the 2024 harvest went at Tenute del Cerro with the winemaker Emanuele Nardi, who talks to us about unpredictable weather and interesting results08/11/2024 10:26:13049466Fattoria del Cerro La Poderina Monterufoli Colpetrone Tenuta di Montecorona O' di Còlpetrone Pian di Seta Vermentino di Toscana Bio IGT The harvest is always a special moment aspx258htmlFalseaspx<img alt="" src="/it/PublishingImages/News/Vendemmia%202024%201.JPG" style="BORDER:0px solid;" />2024-11-07T23:00:00Z
Restyling of Tenute del Cerro's line dedicated to the off trade: balancing innovation, tradition, and market insight24/10/2024 22:00:00Restyling of Tenute del Cerro's line dedicated to the off trade: balancing innovation, tradition, and market insighthttps://www.tenutedelcerro.it/en/estates/la-poderina/news/restyling-of-tenute-del-cerros-line-dedicated-to-the-off-trade-balancing-innovation-tradition-and-market-insightIn the wine industry, packaging is essential for product perception. Tenute del Cerro has launched a restyling of its line dedicated to the modern channel: let’s explore it25/10/2024 09:25:43049464Fattoria del Cerro La Poderina Monterufoli Colpetrone Tenuta di Montecorona O' di Còlpetrone Pian di Seta Vermentino di Toscana Bio IGT The Etrusca Line by Tenute del Cerro was aspx268htmlFalseaspx<img alt="" src="/it/PublishingImages/News/Visual%20off.jpg" style="BORDER:0px solid;" />2024-10-24T22:00:00Z
Brunello di Montalcino: regulations that protect history, tradition, and passion06/10/2024 22:00:00Brunello di Montalcino: regulations that protect history, tradition, and passionhttps://www.tenutedelcerro.it/en/estates/la-poderina/news/brunello-di-montalcino-regulations-that-protect-history-tradition-and-passionDiscover Brunello di Montalcino, an iconic wine with a unique history, from its origins to its designation of origin, and the best pairings07/10/2024 10:31:12049463Fattoria del Cerro La Poderina Monterufoli Colpetrone Tenuta di Montecorona O' di Còlpetrone Pian di Seta Vermentino di Toscana Bio IGT But what makes Brunello so special, and aspx411htmlFalseaspx<img alt="" src="/it/PublishingImages/News/Bottaia%20nuova4.JPG" style="BORDER:0px solid;" />2024-10-06T22:00:00Z
Wolves, special collaborators of Tenute del Cerro19/06/2024 22:00:00Wolves, special collaborators of Tenute del Cerrohttps://www.tenutedelcerro.it/en/estates/la-poderina/news/wolves-special-collaborators-of-tenute-del-cerro20/06/2024 10:18:54049462Fattoria del Cerro La Poderina Monterufoli Colpetrone Tenuta di Montecorona O' di Còlpetrone Pian di Seta Vermentino di Toscana Bio IGT In the context of the ever-growing aspx664htmlFalseaspx<img alt="" src="/it/PublishingImages/News/Lupi1.jpeg" style="BORDER:0px solid;" />2024-06-19T22:00:00Z
Bike tour in Tuscany: cycling through the Val di Merse and Mount Amiata29/02/2024 23:00:00Bike tour in Tuscany: cycling through the Val di Merse and Mount Amiatahttps://www.tenutedelcerro.it/en/estates/la-poderina/news/bike-tour-in-tuscany-cycling-through-the-val-di-merse-and-mount-amiataA bike ride between the Val di Merse and Monte Amiata: here are our tips for a bike tour in Tuscany01/03/2024 15:48:36049461Fattoria del Cerro La Poderina Monterufoli Colpetrone Tenuta di Montecorona O' di Còlpetrone Pian di Seta Vermentino di Toscana Bio IGT Among the regions that best meet this aspx958htmlFalseaspx<img alt="" src="/it/PublishingImages/News/E%20bike%202.jpg" style="BORDER:0px solid;" />2024-02-29T23:00:00Z
The characteristics of Sangiovese: grapes, wine and pairings21/01/2024 23:00:00The characteristics of Sangiovese: grapes, wine and pairingshttps://www.tenutedelcerro.it/en/estates/la-poderina/news/the-characteristics-of-sangiovese-grapes-wine-and-pairingsWhich are the origins of Sangiovese, what characteristics does the vine have and how to pairing it? Find out on Tenute del Cerro22/01/2024 13:48:52049474Fattoria del Cerro La Poderina Monterufoli Colpetrone Tenuta di Montecorona O' di Còlpetrone Pian di Seta Vermentino di Toscana Bio IGT In Tuscany, it is practically synonymous aspx10539htmlFalseaspx<img alt="" src="/it/PublishingImages/News/Prugnolo%20Gentile.jpeg" style="BORDER:0px solid;" />2024-01-21T23:00:00Z